Website domain:
- Do not purchase a domain name or create email addresses with the event name until your license has been approved. The URL of your website's homepage should be the name of your TEDx event, e.g. www.tedxtokyo.com. If a .com extension is not available you may choose an alternate.
Website homepage:
Your site's homepage must include the following:
- A visible link, on your event's homepage, to the TEDx program
- Language that describes TEDx:
- What is TEDx?
- In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDx[name], where x = independently organized TED event. At our TEDx[name] event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.
- Text in the footer that states "This independent TEDx event is operated under license from TED."
Website content:
- Your site needs to include information about your live speakers, a description of your venue, and the date and location of your event.
- Your site must have an "About" page that includes the “About TED/About TEDx” language.
- Sponsor or partner logos or names may not appear on your site's homepage. Instead, create a separate page dedicated to your sponsors, and link to the page from your site's global navigation bar. Anywhere it appears, the sponsor's logo must be smaller than your TEDx event's logo.
Social media profiles:
- Social media properties, such as Twitter and Instagram, should have names that mirror the official, licensed name of your TEDx event.
- You must use your official TEDx event logo as your social media profile image (including but not limited to Facebook, Twitter, and Instagram).
- If there is an "Info" tab, include the "About TED" and "About TEDx" copy.
- Rules regarding naming, sponsorship, and branding apply to all social media platforms.
Sponsors on event social media:
- You can mention a sponsor’s specific contribution to your event in your social media channels, including Twitter, Facebook and Instagram, by tagging their social media accounts, using their hashtag or including their organization name in an image caption.
- You or your sponsor can produce a video about the sponsor’s contribution to your event, to be shared on your or the sponsor’s social media channels. This must be produced with your approval of the way your collaboration is presented.
- You cannot share sponsor content that is unrelated to your TEDx event, e.g. a sponsor’s marketing campaign, product announcements, etc.
- You cannot post a sponsor logo (or logos) on its own, but logos may be included if visible in an event photo or other creative material.
Email list:
- Never use your email list for any purpose other than communicating information specifically about your TEDx event.
Uploading and crediting photos:
- Photos from your TEDx event must be uploaded to Flickr. To acquire a free Flickr account for your TEDx event, fill out this Flickr NonProfit Account Request Form.
- When posting photographs anywhere (e.g. on Flickr), clearly credit the photographer in the metadata, captions and tags.
- Do not put watermarks, text or other labels onto your photos.
- Do not superimpose your event logo or your photographer’s information on the photos.