marketing

4 myths and misunderstandings about doing business in Africa

7 tools for building a business people trust

How your brain responds to stories -- and why they're crucial for leaders

Why gender-based marketing is bad for business

How Amazon, Apple, Facebook and Google manipulate our emotions

The era of blind faith in big data must end

Why gun violence can't be our new normal

Bring on the female superheroes!

Why sneakers are a great investment

What brands can learn from online dating

Why we need to treat our employees as thoughtfully as our customers

Where are our digital ads really going?

The complex relationship between data and design in UX

How Christmas lights helped guerrillas put down their guns

How to enhance and expand a global brand

Bitcoin. Sweat. Tide. Meet the future of branded currency.

Hey science teachers -- make it fun

Beware neuro-bunk

Terrorism is a failed brand

Tracking our online trackers

404, the story of a page not found

Perspective is everything

How to make choosing easier

Selling condoms in the Congo

Social media and the end of gender

What physics taught me about marketing

How to start a movement

The post-crisis consumer

Life lessons from an ad man

The tribes we lead

How to get (a new) hip

This is broken

Choice, happiness and spaghetti sauce

Technology's long tail

On glamour

How to get your ideas to spread