By 
Sheena Iyengar
 | 
TED Stage Talk

The art of choosing

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Related tags:

business
culture
decision-making
economics
psychology
social change
society
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