By 
Nir Eyal
 | 
TED Institute Talk

What makes technology so habit-forming?

About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies -- the masters of "habit-forming" products -- design the tech products we can't put down. But it isn't all negative manipulation, he says. It can and should be used for good.

Related tags:

TED is supported by ads and partners

Watch next