By 
John Marshall
 | 
Original Content

3 strategies for effectively talking about climate change

Which sounds more urgent: "global warming" or "pollution blanket overheating planet"? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change -- and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.

Related tags:

TED is supported by ads and partners

Watch next