By 
David Michael
 | 
TED Institute Talk

How to connect with the emerging Chinese middle-class

When it comes to tapping into new markets, all eyes are on China. David Michael introduces us to our future number one consumer, with key insights for companies hoping to connect with this emerging economic force.

Related tags:

china
economics
consumerism
cities
society
TED is supported by ads and partners

Watch next

5:39
Robert Chang
The dark history of the Chinese Exclusion Act
4:49
Matthew Mazzotta
Playful, wondrous public spaces built for community and possibility
6:02
Rohan Pavuluri
How to empower people to solve their own legal problems
12:05
Nomava Zanazo
4 myths and misunderstandings about doing business in Africa
11:45
Anu Puusa
The case for co-ops, the invisible giant of the economy
48:21
Bill Gates
The innovations we need to avoid a climate disaster
7:50
Patty McCord
4 lessons the pandemic taught us about work, life and balance
10:40
Julia Dhar
How to have constructive conversations
10:42
Gbenga Sesan
Technology can't fix inequality -- but training and opportunities could
6:00
Kluane Adamek
The legacy of matriarchs in the Yukon First Nations
10:13
Elizabeth Diller
A stealthy reimagining of urban public space
9:32
Julia Gillard and Ngozi Okonjo-Iweala
6 essential lessons for women leaders
20:00
Ajay Banga
Financial inclusion, the digital divide and other thoughts on the future of money
9:32
Ishan Bhabha
How to foster productive and responsible debate
10:34
Mehret Mandefro
How a strong creative industry helps economies thrive
11:23
Nimisha Jain
The joy of shopping -- and how to recapture it online
5:21
Soraya Field Fiorio
The rise and fall of history's first empire
10:12
Monica Araya
How cities are detoxing transportation