By 
Alan Iny
 | 
TED Institute Talk

Reigniting creativity in business

Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.

Related tags:

TED is supported by ads and partners

Watch next